Basis for effective marketing and territory planning

Socio-demographic data

Our basic data on socio-demographics contains information on population structure to match administrative boundaries such as county, municipality or postcode boundaries.

In addition to information on population density and gender-specific distribution of the respective area, data on purchasing power, employment structure or motor vehicle density, for example, is also included.

Numerous other demographic characteristics can be configured individually, even in sections.

Housing and living environment

We offer comprehensive data on housing and the living environment – whether it is the structure of residents, building structure and use, relocation behavior or the purchasing power of residents. This information about residential quality and resident structure in residential areas supports you, for example, in marketing or location planning.

We will be happy to advise you on the best data to use for your purpose and offer you precisely the data you need – whether in a complete data package or as specially configured individual information items

Dynamic Demographics

The Dynamic Demographics data set from the company precisely, the partner we work with here, provides information on the movement flows of specific population groups within an area.

This makes it possible, for example, to identify differences between the daytime and nighttime population, but also to spatially differentiate demand models or represent the commuter flows of different target groups.

Dynamic Demographics contain movement flows during the day with origin and destination and are also optionally available aggregated with age and gender, purchasing power, as well as consumption and lifestyle. With the Dynamic Demographics Analyser add-on, it can also be displayed and analysed automatically, for example with MapInfo Pro.

PTV Purchasing Power Germany & Europe

With PTV Purchasing Power Germany & Europe, you can see at a glance how household income and purchasing power are distributed regionally.

Right down to the house number level, it contains precise conclusions about various aspects of an area’s purchasing power: purchasing power in euro per inhabitant or per household, retail-relevant purchasing power or the purchasing power index. This makes location planning just as easy as direct marketing or the distribution of advertising materials.

In addition, we provide you with numerous special purchasing power data, related to specific consumer goods or industries, for pharmacy rankings and much more.

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PTV Business Demand Level Data

Business Demand Level Data by PTV Logistics GmbH provides information on regional economic structures and gives you the perfect overview of who is operating in your specific market.

When it comes to location analysis and evaluation, regional or local economic structures often play as significant a role as socio-demographic factors. We offer these structures at various regional levels as part of the intensively researched PTV business demand level data.

The continuously updated database contains qualified information such as turnover, sector or credit rating on around 5 million economically active companies in Germany alone. We also offer PTV Business Demand Level Data for many countries around the world.

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