For efficient location and territory planning
Our microgeographical data such as PTV PLZ8 Germany XXL, PTV Socio Streets or PTV Data Grid provides you with small-scale information about your target group – in some cases down to the house level, depending on the intended use.
This gives you control over your location or sales planning, as well as targeted sales force management, and allows you to align all marketing activities precisely with your target group. But it can also be used to analyse the need for medical or everyday care as a location factor.
PTV PLZ8 Germany XXL
The data package contains extensive demographic and socio-economic data – tailored precisely to the 82,000 data records in PLZ8 Germany. In addition to the population according to gender and age groups, the number of households and the purchasing power ratios, the package also includes the central point coordinates of the 8-digit postcode areas.
The underlying 8-digit German postcode areas are not only more small-scale than the official postcode areas but much more homogeneous, with approximately 500 households in each area.
PTV Data Grid
PTV Data Grid data at various micrographical and macrogeographical levels is particularly suitable for geographical analyses.
We offer 7 levels from the microgrid area with 100 x 100-meter grid cells, up to the macro area with 10 x 10-kilometre grid cells – you can choose the scale of observation most suitable for your individual task.
Read our blog to see how McDonald’s has put this data to profitable use:
For example, we can provide you with population structure data, information on purchasing power, building distribution or age structure distribution, or data on psychographic area evaluations.
PTV Socio Streets
PTV Logistics Socio Streets is particularly suitable for sales and planning tasks at the street or road section level: it contains high-quality demographic data, precisely tailored to Digital Data Streets, the detailed street network for routing or GIS applications.
PTV Socio Streets can be individually compiled with numerous attributes from the areas of “population structure”, “private households”, “purchasing power”, “number of buildings” and “number of employed persons”. It is available at the street segment level and therefore enhances any location planning.
Data at house level
House-level data is of particular interest for geomarketing applications in the B-to-C sector.
This can be, for example, house type, building floor plan and roof area. However, information such as solar suitability, heating types or year of construction classes is becoming increasingly interesting, and not only in connection with the energy transition.
We will be happy to advise you individually on the wide range of data available in the PTV Logistics range.
Attractive features
Detailed information on PTV PLZ8 Germany XXL
PTV PLZ8 Germany XXL
Publisher
PTV Logistics GmbH
Short description
PTV PLZ8 Germany XXL contains demographic and socio-economic data tailored to the 82,000 data sets in the PLZ8 Boundaries. The PLZ8 Boundaries are a small-scale homogeneous spatial division with approximately 500 households in each area.
Keywords
Area boundaries, demographic data, socio-economic data
Formats
Boundaries: MapInfo TAB, ESRI shapefiles / demographic data: Microsoft Access
Country coverage
Germany
License
available from PTV Logistics GmbH
Price
upon request (is dependent on the desired configuration of the data set)
Updates
annually
The actuality of the data set
August 2023
Link
https://www.ptvlogistics.com/en/products/data/microgeographical-data
Detailed information on PTV Socio Streets
PTV Socio Streets Germany
Publisher
PTV Logistics GmbH
Short description
PTV Socio Streets Germany contains demand-level data on population structure and purchasing power, tailored to PTV Digital Data Streets, a detailed street network on the basis of HERE or TomTom. The demographic data includes nearly fifty attributes down to the street segment level.
Keywords
Demographic data, socio-economic data, purchasing power data, population structure
Formats
Microsoft Access (mdb), MapInfo TAB
Country coverage
Germany
License
available from PTV Logistics GmbH
Price
upon request (is dependent on the desired configuration of the data set)
Updates
annually
The actuality of the data set
January 2022
Link
https://www.ptvlogistics.com/en/products/data/microgeographical-data
Detailed information on PTV Data Grid
PTV Data GRID
Publisher
PTV Logistics GmbH
Short description
With a 100-meter and a 500-meter fine grid, PTV Data GRID provides the ideal basis for homogenising a wide variety of data and making it comparable for interpretation and planning.
Keywords
Grid data, grid, demographic data
Formats
MapInfo TAB, ESRI shapefiles / demographic data: Access, Excel, ASCII
Country coverage
Germany, Austria and Switzerland
License
available from PTV Logistics GmbH
Price
upon request (is dependent on the configuration of the data package)
Updates
annually
The actuality of the data set
June 2022
Link
https://www.ptvlogistics.com/en/products/data/microgeographical-data
Test PTV Logistics data now!
We provide test data for internal demos and test purposes to download for free.
The test data is usually available in MapInfo TAB, MIF/MID and ESRI shapefile formats.
Any questions? We are here for you!
Do you want to find out more about the PTV Logistics world of data? Get in touch with our team of experts using the online form or simply give us a call at:
Phone +49 (0) 721 9651 400
