Microgeographical data

For efficient location and territory planning

Our microgeographical data such as PTV PLZ8 Germany XXL, PTV Socio Streets or PTV Data Grid provides you with small-scale information about your target group – in some cases down to the house level, depending on the intended use.

This gives you control over your location or sales planning, as well as targeted sales force management, and allows you to align all marketing activities precisely with your target group. But it can also be used to analyze the need for medical or everyday care as a location factor.

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A wide range of data packages for every purpose

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In line with your reference system

Data is available at a statistical, grid or street network level, depending on your requirements

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Scalable and expandable at a later date

You can also obtain the data in regional sections or individually configured

Benefit: always up to date
All your data, always up to date

The packages are updated annually on the basis of the latest available statistical data

The spatial reference is what counts

Socio-economic data with high informative value.

Accurate population, household and purchasing power data is essential for effective location, territory and sales planning to achieve successful sales controlling and sales force management. Equally important, however, is the representation or merging of this data with a suitable reference system.

Specifically for this purpose, we offer a wide range of data packages that can either be linked to the selected reference system or can even already contain it, depending on the desired use case.

Small-scale statistical area units, street sections or geographical grid divisions are available as a basis, depending on the purpose of use.

PTV PLZ8 Germany XXL

The data package contains extensive demographic and socio-economic data – tailored precisely to the 82,000 data records in PLZ8 Germany. In addition to the population according to gender and age groups, the number of households and the purchasing power ratios, the package also includes the central point coordinates of the 8-digit postcode areas.

The underlying 8-digit German postcode areas are not only more small-scale than the official postcode areas, but much more homogeneous, with approximately 500 households in each area.

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PTV Data Grid

PTV Data Grid data at various micrographical and macrogeographical levels is particularly suitable for geographical analyses.

We offer 7 levels from the micro grid area with 100 x 100 meter grid cells, up to the macro area with 10 x 10 kilometer grid cells – you can choose the scale of observation most suitable for your individual task.

Read our blog to see how McDonald’s has put this data to profitable use:

-> To blog

For example, we can provide you with population structure data, information on purchasing power, building distribution or age structure distribution, or data on psychographic area evaluations.

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PTV Socio Streets

PTV GmbH’s Socio Streets is particularly suitable for sales and planning tasks at street or road section level: it contains high-quality demographic data, precisely tailored to Digital Data Streets, the detailed street network for routing or GIS applications.

PTV Socio Streets can be individually compiled with numerous attributes from the areas of “population structure”, “private households”, “purchasing power”, “number of buildings” and “number of employed persons”. It is available at street segment level and therefore enhance any location planning.

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Data at house level

House-level data is of particular interest for geomarketing applications in the B-to-C sector.

This can be, for example, house type, building floor plan and roof area. However, information such as solar suitability, heating types or year of construction classes is becoming increasingly interesting, and not only in connection with the energy transition.

We will be happy to advise you individually on the wide range of data available in the PTV range.

Attractive features

Detailed information on PTV PLZ8 Germany XXL

PTV PLZ8 Germany XXL

Publisher

PTV Planung Transport Verkehr GmbH

Short description

PTV PLZ8 Germany XXL contains demographic and socio-economic data tailored to the 82,000 data sets in the PLZ8 Boundaries. The PLZ8 Boundaries are a small-scale homogeneous spatial division with approximately 500 households in each area.

Key words

Area boundaries, demographic data, socio-economic data

Formats

Boundaries: MapInfo TAB, ESRI shapefiles / demographic data: Microsoft Access

Country coverage

Germany

License

available from PTV Planung Transport Verkehr GmbH

Price

upon request (is dependent on the desired configuration of the data set)

Updates

annually

Actuality of the data set

August 2022

Link

https://www.myptv.com/en/data/microgeographical-data

Detailed information on PTV Socio Streets

PTV Socio Streets Germany

Publisher

PTV Planung Transport Verkehr GmbH

Short description

PTV Socio Streets Germany contains demand level data on population structure and purchasing power, tailored to PTV Digital Data Streets, a detailed street network on the basis of HERE or TomTom. The demographic data includes nearly fifty attributes down to the street segment level.

Key words

Demographic data, socio-economic data, purchasing power data, population structure

Formats

Microsoft Access (mdb), MapInfo TAB

Country coverage

Germany

License

available from PTV Planung Transport Verkehr GmbH

Price

upon request (is dependent on the desired configuration of the data set)

Updates

annually

Actuality of the data set

January 2022

Link

https://www.myptv.com/en/data/microgeographical-data

Detailed information on PTV Data Grid

PTV Data GRID

Publisher

PTV Planung Transport Verkehr GmbH

Short description

With a 100-meter and a 500-meter fine grid, PTV Data GRID provides the ideal basis for homogenizing a wide variety of data and making it comparable for interpretation and planning.

Key words

Grid data, grid, demographic data

Formats

MapInfo TAB, ESRI shapefiles / demographic data: Access, Excel, ASCII

Country coverage

German, Austria and Switzerland

License

available from PTV Planung Transport Verkehr GmbH

Price

upon request (is dependent on the configuration of the data package)

Updates

annually

Actuality of the data set

June 2022

Link

https://www.myptv.com/en/data/microgeographical-data

Test PTV data now!

We provide test data for internal demo and test purposes to download for free.

The test data is usually available in MapInfo TAB, MIF/MID and ESRI shapefile formats.

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Any questions? We are here for you!

Do you want to find out more about the PTV world of data? Get in touch with our team of experts using the online form or simply give us a call at:

Phone +49 (0) 721 9651 400

 

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