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PTV Data

Service around the use of geodata

As a leading provider of the widest range of solutions for planning, transport and traffic, PTV GmbH also has a comprehensive offer of data services.

Make use of our insider expertise when it comes to advice: From your needs analysis to data research and procurement, right up to the integration of a wide range of data structures into your system.

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We will offer you advice tailored to your needs

Make use of data expertise that has developed over decades.

Whenever spatial data is involved, we are the people you need.

Whether carrying out a needs assessment to determine the right spatial data for your application, procuring data which is difficult to obtain from providers all around the world, or customising and migrating data to your corporate GIS: No matter what you need, you will benefit from our global market experience which we have been consistently building since the 1990s.

In addition, you also benefit from numerous data-supported services from our company, such as geocoding or map generation, but also from a comprehensive generation of tailored location or territory planning.

Always in control of your mobility data

PTV Data Analytics

This platform analyses data sets to recognize patterns and enables decision-makers to identify the causes of transportation inefficiencies. This process is supported by big data tools and machine learning algorithms.

Historical traffic patterns are a good indicator of future behaviour: For example, a street segment that has been congested every Monday morning in the past is most likely to be just as congested every Monday morning in the future unless countermeasures are taken. The platform enables you to learn from the past and apply this knowledge to safe and sustainable mobility solutions.

The right data for every purpose

Purchasing spatial data

There is a lot of data available as open-source data that can also be adapted to individual company applications. However, high-quality data from specialised providers is often the better choice. So deciding on the right data source is not that easy.

Our offer includes not only spatial data, market data, street network data, socio-demographic and topographic data:

We can also provide you with comprehensive advice on which data from which source is most suited to your application. This means that you are saving a large amount of time and costs for arduous migration and customisation. Nor are you paying for data in large assortment packages that you don’t need.

All the data you need

Data research

The global offer of data with a spatial reference is almost limitless; but this makes it almost unmanageable for you. We will provide you with precisely the data you need: from address, business and financial market data, right up to distance tables, points of interest and topographic data for the whole of Europe or the world.

If you happen to need specialist data for your use case that we do not have in our standard offer, we are happy to do the research for you with our data partners around the world. This means that we can provide you with all demand level, geographic and demographic data from a single source, which saves you all the administrative effort.

Added value for your address data

Address enhancement

Customer addresses or branch locations alone don’t really give you that much information. But it gets interesting when your addresses and data are refined with additional information, making them more meaningful or comparable.

Whether you maintain address data yourself with your CRM system, for example, and have geocoded it with Geocoder MapUse, or use address data from one of our data packages or from another provider: You can meet your customers’ needs more specifically and more individually if you enhance your addresses.

We provide the enhancement of addresses with a wide range of socio-economic or demographic data. This enables you to draw valuable conclusions which can be applied to retaining or acquiring customers.

The right visualisation for every purpose

Map display

By illustrating marketing concepts, route planning, statistics or other applications with map displays, you are giving yourself and your customers a clear overview. Take advantage of our offer and let our competent team create the right map for every purpose.

Our comprehensive data pool for spatial connections and relationships around the world enables maps to be created for any economic issue. These contain significantly more information than standardised digital maps alone. If you regularly need to create maps yourself, we also offer the tools you need, such as PTV Map&Market. We will also be happy to instruct or train your employees in these tools if required.

Your map, however, you need it: individually or standardised, globally or in sections, analogue or digital.

Optimisation of sales and branch networks

Territory planning

Coordinated sales territory planning provides you with a basis for decision-making and a decisive competitive edge. Whether you are delivering your product to the customer or operating service branches close to customers: You will benefit from reaching as many customers as possible with the shortest possible travel distances.

We will take care of sales territory planning for you, from the sales-based and customer-based calculation of your branch networks right up to the rational division of your sales territories according to population structure, traffic conditions or personnel resources in different regions.

In doing so, we provide you with precisely what you need, from the most suitable market and planning data to the right tools such as PTV Map&Market, right up to integration into your system environment.

Always with precise geographic coordinates at hand

Geocoding

Not only knowing the addresses of customers, branches and competitors, but also being able to process and analyse them automatically: We make it possible with geocoding.

Geocoding is the process of generating geographical coordinates for any kind of location. The data obtained can be used to create map displays including all address data or to transfer route planning to a navigation system.

MapUse provides you with a powerful software tool that allows you to assign the corresponding geographic data yourself. With MapUse you can graphically display route networks, determine geographical data for your existing address data or optimise your route and travel planning.

Ensuring that system and data fit together

Data customisation and system integration

Take advantage of expert support when customising data and migrating different systems or modules: Something which is often not as trivial as you might think.

We customise your company’s own data and configure standard data packages precisely according to your individual needs. In doing so, you are using a variety of demand levels and geographical data that can be shared. Spatial data such as administrative boundaries or address data can also be configured for your specific applications in geomarketing, route planning or sales territory planning.

We also provide base maps for Oracle Maps with your own layouts and styles and support you with integration for Oracle MapServer.

Automatically processing data

Interface development

Data in its existing form cannot always be processed by all systems. We design and implement the right interfaces for the use of such data.

In addition to the preparation of data formats, we also offer the development of interfaces. These enable data streams to be used in different system environments, regardless of their technological basis.

A complete documentation guarantees usability: even without developer knowledge.

Any questions? We are here for you!

Do you want to find out more about the PTV world of data? Get in touch with our team of experts using the online form or simply give us a call at:

Phone +49 (0) 721 9651 400

 

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